When a home owner tries to sell "By Owner", they commonly use two basic marketing techniques to advertise the property. They place a "For Sale" sign in the front yard and a classified ad in the local newspaper. When a seller lists their home with a professional real estate agent, however, a very sophisticated process is set in motion in order to facilitate the home sales transaction.

Real estate agents have a backlog of prospective buyers for the homes in their market. Through the Multiple Listing Service, the agent cooperates with other brokers in the area who will show your home to their prospective buyers. Professional real estate agents also combine direct mail, telephone calls, and specialized advertising techniques incorporating media such as the Internet, to reach the sales market. In this way we create activity on our listings that help them to sell quickly--and for the best price.

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John R. Thompson
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